Through Instacart Tastemakers, content creators, publishers, and bloggers (“members”) can monetize content from lists and recipes and, in turn, drive purchases on Instacart.
Members can use our link-building tools to make it easy for their audience to shop recipes or lists. Members earn a 5% commission on qualifying purchases made on Instacart via shoppable links or shoppable recipe buttons.
How to join
To start earning commissions sign up through the Instacart Tastemakers homepage using your existing Instacart username and password. If you don’t have an existing Instacart account, you can sign up for one directly through the Instacart Tastemakers homepage.
Create an Instacart Tastemakers account |
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1. Go to instacart.com/tastemakers and sign up using your Instacart username and password. | ![]() |
2. Once you’re signed up, create a TUNE account directly through the Tastemakers homepage. We work with TUNE to process payments. You need a linked TUNE account with your preferred method of accepting payments. This ensures your payments are processed and reporting is accurate. |
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3. Under Resources, click Dashboard (TUNE) to set up your account and input payment and tax information. | ![]() |
4. Sign up for TUNE using the same email as your Instacart Tastemakers account and creating a new password. | ![]() |
5. Once account setup is complete, you can continue to use the Tastemakers homepage to access the tools and resources you need to best leverage the program and start earning. | ![]() |
How to earn
You can add the shoppable recipe button to your website or create shoppable recipe links to share directly on social media and start earning.
To earn money through Instacart—
Share shoppable links: Create Lists or recipes and share shoppable links directly to your audience.
Make your website shoppable: Integrate the Instacart Shoppable Recipe button to make your recipe page easily shoppable. The button directs users to an Instacart webpage where they can easily add ingredients directly to their cart.
*While supplies last.
Please see the Instacart Tastemakers Affiliate Marketing Program Terms of Service for applicable terms on the commission structure. Eligibility for commissions is subject to the Instacart Tastemakers Affiliate Marketing Program Terms of Service.
Can’t find what you need? Reach out to us at tastemakers@instacart.com for support.